Perplexity brings ads to its platform | TechCrunch
We intentionally chose these formats because it integrates advertising in a way that still protects the utility, accuracy, and objectivity of answers. These ads will not change our commitment to maintaining a trusted service that provides you with direct, unbiased answers to your questions.
And
Experience has taught us that subscriptions alone do not generate enough revenue to create a sustainable revenue-sharing program. Advertising is the best way to ensure a steady and scalable revenue stream
It looked like a no-brainer ever since Perplexity started showing fine formatted articles auto-generated from its answers. (Here is an example of my own while researching for a Chrome extension).
I am holding my breath for how intrusive and relevant these ads will be.
One thing for sure: Perplexity needs to avoid the bullshit and misery Google has created with their page ranking and fake cross posting, to avoid at all costs becoming irrelevant for the sake of ads-driven revenue.
