NPD: Early iPad adopters more satisfied, active than recent buyers
NPD: Early iPad adopters more satisfied, active than recent buyers
“The NPD Group revealed this week that customers who bought an iPad at launch are extremely satisfied with the device and use it quite often, but more recent purchasers are less active with their tablet.”
Isn’t it the same with any new device in the market?! Isn’t it an early adopter’s characteristic to be more active than the rest of the customers?!