Google search ranking issues

I may not be the only one to notice it; Scott Cleland says it from a different perspective: 

“Let me be clear, as I have long said, my problem with Google is not that it discriminates against content in its ranking process, my problem is that it has consistently and blatantly misrepresented to the public that their search results were objective and unbiased when they knew they were not objective or unbiased — all to build up trust of an unsuspecting public.”

and

“The largest subjective bias in Google’s search engine is that it is based primarily on the prevalence of web-links, not on objective external assessments of authority like audited subscriber audience size numbers or objective surveys of brand recognition”