Dwarfs and Giants

I wish I could say there was some sort of fair play left in Google, since sharing the same board with Jobs.

Of course, empty heads will laugh and say “There’s no fair play in business”, but those are just empty heads. Business always had rules and the most important is fair play. Not “gentlemen agreement”, not “market rules”, not “industry standards”, but plain vanilla fair play; as opposed to fault and fraud.

For two weeks I’ve witnessed a massive attack against Apple (I don’t call it rightful or not), which is more aggressive then ever: from thousands of thousands of words spread over the web to civil suit. That’s fine. It’s a good thing for living people to take action when felt disappointed or misled (unless purposely led by competition!).

But for the same two weeks, suddenly Google began to exist and to take media actions: from just presenting media with lots of “new” facts, stats, forecasts, goodies “to come” and even with themselves (see Schmidt and Page rampant interviews), to even pushing the hardware manufacturers powering their devices with Android to front pages. Again: exclusively media actions!

All the web now talks about Google, Android and how well and good are they doing lately, compared to some other mother f*ckers who failed to fully spoil their brats.

This I call, beyond any doubt and proof, a massive lack of spine.

Of course, as a PR event that’s what any agency would call “a big opportunity”. But only “midget managers” would swallow that and let the agency do their job instead.

For the sake of competition, I hope Google is not run by weak and dwarf consciences.