Apple never surprises, always amazes
Daniel Terdiman, CNET, on Apple’s hit at SXSW:
[SXSW] is an interactive conference, after all. It’s where companies that are changing the game with what they do online show the rest of the technology world how it’s done. It’s not where a hardware company—albeit one with a pretty healthy online presence of its own—comes to drop in about five blocks away, and say with all the calm confidence in the world, Who’s your daddy.
It may seem normal, but:
Though everyone in the world knew that there was a temporary Apple Store behind the butcher paper in the windows of the classic Scarbrough Building at Sixth Street and Congress Avenue, the company wouldn’t confirm it. And yet day-long lines lines nearly a block long sprung up. Let’s see any other company in the world try to make that happen at a retail location that could, or maybe couldn’t, exist.
As Terdiman put it: Apple never surprises, always amazes.
